Should German renewable power suppliers such as Lichtblick, Polarstern, EWS Schönau, Greenpeace Energy and others face competition from the USA soon? Quite possibly.
Tesla is considering entering the German electricity market with a creative tariff and conducting a survey among potential customers to evaluate interest in its electricity offering and whether to connect energy supply to its other goods. This could represent significant competition for existing players in the market with Tesla customers known for brand loyalty.
For PV magazine, Tesla had no comment on the matter but we saw the survey, which includes a question asking customers what will convince them to turn from an electricity supplier. One of the responses offered relates to a supply contract linked to ownership of a PV rooftop, home storage Tesla Powerwall and Tesla apps.
The birthplace of The Tesla
The questionnaire also asks which Tesla products consumers should consider purchasing, including home energy storage; solar panels; an Electric Vehicle (EV) Tesla Wall Connector charging point; access to a public EV charging network in addition to Tesla fast chargers; and, crucially, renewable electricity supply.
A question which moots an “energy package” of panels, storage, EV charger and green electricity again suggests the option of combining Tesla products.
Another query on the survey asks clients what kind of electricity payment model they would prefer and provides a day-ahead hourly-variable price per kilowatt-hour among the choices. The idea is raised as part of a question asking what aspect of EV charging control customers will be willing to surrender to Tesla, implying that a Tesla vehicle-to – grid network might give the grid balancing benefits.
Ancillary Infrastructure networks
The company asks: “Suppose your car is charged to meet your daily needs each morning. Under what conditions would you allow Tesla to control your car’s charging time so it’s charged for your daily needs and offer you a cheaper tariff for electricity? “Options include: ‘If there is a direct financial advantage to me,’ ‘If there are other advantages such as free or cheaper charging at home or on public charging stations,’ and ‘If it helps to raise the share of renewable energies in the energy mix.’
And it is not just Germany that has caught Tesla ‘s eye, it seems, with the British newspaper The Daily Telegraph announcing early May that the firm had applied for an electricity supply license from the national regulatory authority intending to develop automated electricity trading.
Source – here